Search engine optimisation (SEO) is a collection of tactics with a goal to strategically get a website to show up highly on Google and other search engines for certain search terms. For example, if your business sells gardening equipment, the SEO tactic would be optimising your website to show up for related search terms such as 'plant pot', or 'shovel'.
SEO has been a popular method of increasing website visibility since Google and other search engines were invented. Businesses have always wanted their websites to show up in the number one spot, however not everyone can! That's where on-going SEO comes in. At emd:digital we offer on-going SEO services on 6 and 12 month offerings to optimise your website to reach the first page of Google and get you more organic leads.
Being on the first page of Google means your website is more likely to garner organic leads. Organic visitors are website viewers that have discover your site by themselves or through search engines. This doesn't include visitors through paid ads, social media, email marketing or traditional marketing efforts.
The best thing about organic visitors is, they're free! You don't have a costly bill that comes with each website click like you do with Google or Meta ads. This is why SEO has become such a game changer in the digital marketing world. Getting your name on Google's first page is brilliant for your brand's visibility and success, imagine every time your target audience searches for your product your website is front and centre. That's the dream.
SEO and Web Design
An attractive website is great but if nobody can see it then it's almost useless. Web design and SEO work simultaneously to build success for a brand or organisation. By getting your website visible on Google then impressing visitors with a stunning design you've got a recipe for success.
Why trust anyone else with your website than the people who built it? At emd:digital we optimise every site we build so that it has the opportunity to rank well on Google and other search engines, then that's where our SEO packages come in. SEO is an on-going process in which actions needs to be made recently to either keep your high position on search engines, or boost your to new heights on the results page. We will continue to maintain your site and optimise it inline with Google's ever-changing algorithm.
SEO maintenance is slightly different to web design maintenance. When practicing SEO tactics we won't be changing the aesthetics of your website, but the content and technical aspects. For example, some SEO tactics include:
- Page speed optimisation
- Keyword optimisation in site copy
- Backlinking outreach
- Directory management
- Meta data optimisation
- and much more...
Any website owner who isn't pursuing SEO tactics is missing out on an opportunity to get new eyes on their stunningly designed website. At emd:digital we have the ability to not only build you a sophisticated, responsive website with great user experience, but also help you to get new eyes on it.
Types of SEO
There are two main types of search engine optimisation; on-site and off-site. They are about as easy to explain as their names, but we'll give you an insight into them both.
On-site SEO is exactly how it sounds; tactics that take place on your website. This takes up the bulk of SEO activity and will have a big impact on your website's search engine ranking. On-site SEO tactics include:
- Writing and publishing articles
- Keyword optimisation on landing pages
- Meta data optimisation
- Image and video optimisation
Writing and publishing new content consistently signals to Google that your website is active and ready for visitors. By uploading relevant news articles, blogs and insights to your website you're giving Google more fuel to fire your boost to the top of the search engine results page. You also give yourself more real estate to optimise through new content like blog articles and updates.
Our service offers a superb level of flexibility depending on your budget when it comes to on-site and off-site SEO. For example, a business on a budget can get one original, human-written article per month.
Within on-site SEO is something called technical SEO, an additional thing to keep an eye on. Technical SEO includes:
- Page speed optimisation
- Sitemap optimisation
Backlinks, backlinks, backlinks! It's a word that gets thrown around a lot but what does it actually mean?
Backlinking is an off-site SEO tactic that involves getting your website linked from other, high authority websites. Basically, every website has an authority score from Google based on how trustworthy, level of expertise and the standard of the website. You can increase your authority score by earning a mention from another highly scored website. Get lots of these backlinks and it will do wonders for your search engine ranking.
At emd:digital we alleviate the stress of on-going link building outreach by doing it on your behalf. Backlinks can come from online publications, PR efforts, even the links from your own social media accounts are backlinks. We leverage our contacts and ability to see other website's authority to build you a strong backlink portfolio.
Other off-site SEO methods include:
- Directory enhancement and optimisation
- Review website management
- Brand monitoring
Ethical SEO Practices
Our slogan 'digital for the better' extends to more than just our web design. We ensure that all the SEO practices we implement on your website are ethical, prioritise user experience and accessibility. Unethical SEO practices can include trying to trick search engines, this can give 'quick wins' however never works in the long run and can lead to permanent penalisation from search engines, so it's not worth risking these unethical practices. Our methods work to prioritise a long term SEO strategy to get your website to the top of Google and keep it there.
Targeted Traffic Optimisation
We don't just target high-traffic keywords for the sake of it. All of our keyword optimisation is focussed on keywords that have intent behind them and are suitable for your target audience. We will work with you to discuss the search terms you think would work well for your business, then we work our magic to find new one and optimise your website.
With tactics like local SEO and targeted content marketing we can ensure that your website is getting seen by your target audience instead of just receiving high traffic from users with no intent to convert.
Wondering how your number one competitor seems to be ranking number one for every search term? We can find that out and implement the same tactics on your website, but better. A large part of our SEO strategy at emd:digital focusses on on-going competitor and peer analysis so that we can ensure that your website not only stands out from the crowd aesthetically, but on search engine results pages too!
Why Choose emd:digital for SEO
There are hundreds of agencies offering SEO in Melbourne, and thousands around the world, so why choose emd:digital? As experts in web design and development we have skills that other agencies lack and that's the ability to technically optimise your website in line with the latest user experience practices and future technologies.
A lot of SEO tactics can actually harm user experience, including keywords stuffing, lack of accessibility, loss of any real tech architecture. While your website might be high up on Google, it can become a pain for users to navigate, leaving a poor opinion of your brand. Choosing emd:digital means choosing an agency that understands that there is an important collaboration going on between SEO and web design. Ensuring that your website still offers a seamless user experience meanwhile, gains visibility on Google.