Creation & Ideation Workshopping

Every single business, product, campaign, project and plan begins with an idea. Bringing the right idea to life is a long and challenging process. Innovation isn’t easy - that’s why we workshop.


Every website starts as an idea, it's our job to turn that idea into a reality for your business or not-for-profit. Workshopping is an important activity that keeps us on our toes and continually creating and innovating for our clients so that we can make stand-out websites.

What is Creation & Ideation Workshopping?

Creation and ideation workshopping is the foundation of website design. It's the process in which we discuss your ideas, wants, and needs then come to a collective decision about how we will achieve this goal for your business or not-for-profit. This phase is not just about brainstorming; it's about ensuring that every design we create is original and outstanding!

Research for Informed Design

Before diving into the creative process, we must research. Understanding your brand, target audience, and industry landscape is crucial so that we can make informed design decisions. Our team delves deep into market trends, competitor analyses, and user behaviour, ensuring that our creative concepts are not only visually striking but also aligned with your business goals.

Empathy is at the core of creation & ideation workshopping processes. We put ourselves in the shoes of your audience, seeking to understand their needs and pain points. This empathetic approach allows us to design experiences that resonate and create a connection between your brand and your users.

Mood Boards

Visual storytelling is a powerful tool in web design, and our creation and ideation workshopping process also encompasses the creation of mood boards. These are collections of images, colours, and typography. They not only guide the design direction but also provide a reference point for the overall aesthetic of your brand's website.


By creating interactive prototypes, we gain a sense of the user experience even before the website has launched, allowing us to fine-tune design elements. This process ensures that the final product is not just visually appealing but also user-friendly and intuitive.

Storytelling Through Design

We understand that every brand has a unique story to tell. By weaving your brand narrative into the visual elements of your website, we create an immersive and memorable user experience. This storytelling approach can help to differentiate your brand from others in the market.

Future-Proof Website Designs

In the fast-evolving digital world, designing for the future is as important as current trends. At emd:digital we are future-oriented, considering emerging technologies and design principles. This forward-thinking approach ensures that your website remains relevant and impactful, standing the test of time.


Creation and ideation workshopping is an integral part of our web design strategy process. Without workshopping it would become increasingly difficult to deliver innovative, stunning websites for our clients time and time again. Luckily, we are committed to our process to ensure all the websites we make for our clients are thought through and designed with care.

Frequently asked questions

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Why is Creation & Ideation Workshopping necessary?

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