Table of Plenty

Table of Plenty is an Australian food brand creating wholesome, better-for-you products that make healthy living easy. The brand is guided by care, family, and community – nourishing Australians with food made from the heart.

In Development

View Website

Share Project

Client Industry

Commercial

Overview

Table of Plenty partnered with emd:digital to bring warmth, heart, and optimism to their new digital home. With a story rooted in family, purpose, and nourishment, the brand needed a website that reflected its positive spirit and made healthy living feel easy and joyful.

We crafted a site that celebrates real food, real stories, and a life of plenty – vibrant, approachable, and full of heart.

Services

Strategy

Web Design

Web Development

Objective

Despite strong brand awareness, Table of Plenty’s previous website didn’t capture the emotional core that makes the brand special.

Their story – born from resilience and built around family, community, and care – was hidden behind an outdated layout and inconsistent content structure. They needed a digital experience that celebrated their warmth and purpose, while improving usability, product navigation, and storytelling.

The Solution

emd:digital redeveloped the Table of Plenty website from the ground up — blending modern design with a bright, friendly tone that brings the brand’s values to life.

The new site focuses on clarity, colour, and care. A refreshed structure highlights product discovery, recipes, and storytelling, supported by lifestyle photography and warm, inviting copy. Each page was written and designed to reflect the brand’s optimism and authenticity – fun, positive, and health-focused without losing sophistication.

Related Insights