Table of Plenty

Table of Plenty is an Australian food brand creating wholesome, better-for-you products that make healthy living easy. The brand is guided by care, family, and community – nourishing Australians with food made from the heart.

In Development

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Client Industry

Commercial

Overview

Table of Plenty partnered with emd:digital to bring warmth, heart, and optimism to their new digital home. With a story rooted in family, purpose, and nourishment, the brand needed a website that reflected its positive spirit and made healthy living feel easy and joyful.

We crafted a site that celebrates real food, real stories, and a life of plenty – vibrant, approachable, and full of heart.

Services

Web Design

Objective

Despite strong brand awareness, Table of Plenty’s previous website didn’t capture the emotional core that makes the brand special.

Their story – born from resilience and built around family, community, and care – was hidden behind an outdated layout and inconsistent content structure. They needed a digital experience that celebrated their warmth and purpose, while improving usability, product navigation, and storytelling.

The Solution

emd:digital redeveloped the Table of Plenty website from the ground up — blending modern design with a bright, friendly tone that brings the brand’s values to life.

The new site focuses on clarity, colour, and care. A refreshed structure highlights product discovery, recipes, and storytelling, supported by lifestyle photography and warm, inviting copy. Each page was written and designed to reflect the brand’s optimism and authenticity – fun, positive, and health-focused without losing sophistication.

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