FredMagg
FredMagg is a Victorian-based modular construction company delivering architect-designed homes built faster, smarter, and more sustainably. Working in partnership with Australian Housing Co., FredMagg combines innovative construction methods with precision manufacturing to redefine how homes are built across Victoria.
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FredMagg engaged emd:digital to design and develop a new website that would clearly explain their modular construction approach while positioning the brand as a modern, reliable alternative to traditional residential building.
The challenge was to communicate a complex process in a way that felt approachable and transparent, while reinforcing FredMagg’s focus on speed, quality, and certainty for prospective clients.
Objective
To create a clear, confident digital presence that educates users on FredMagg’s modular building process, highlights the benefits of off-site construction, and builds trust with homeowners considering a faster, more sustainable way to build.
The Solution
emd:digital delivered a clean, structured website that balances strong messaging with clarity and ease of use.
The site highlights FredMagg’s streamlined 14-week build process, supported by a step-by-step breakdown and a factory-to-site process video delivered through a custom video player module. A Mapbox-powered projects map provides a clear overview of build locations across Victoria, while project showcases, FAQs, and clear calls to action support user understanding and engagement. Responsive layouts and considered typography ensure a seamless experience across all devices.
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