Web Design Melbourne
Swift Fox, a CRM business specialising in the sale of its specialised platform, sought to redesign its website with the aim of increasing online traffic, engagement, and improving user experience. Our web design and development agency was engaged to assist in achieving this objective.
Through a thorough research process, we evaluated the competitive landscape and conducted user research on the current platform. This enabled us to identify key areas for improvement, specifically, the lack of optimisation and underperforming call-to-action elements throughout the site.
Based on this information, we proposed a redesign strategy that emphasised minimalism and engagement. By collaborating closely with the client and utilising a clear process, including the creation of wireframes and development of an interactive prototype, we were able to reach a consensus on the final product that effectively addressed the identified issues and our proposed solution.