Red Tractor Foods
Web Design Melbourne
At emd:digital, we are proud to have been chosen as the web design partner for Red Tractor Foods. As a leading brand in the health and nutrition industry, Red Tractor Foods is committed to delivering high-quality ingredients and innovative products for healthier, tastier meals.
To enhance their online presence, we set out to upgrade the existing website with a focus on user-centred design principles. Our team conducted extensive market research and competitor analysis to inform the design process and ensure the new website met the needs and expectations of Red Tractor's target audience.
The result was a modern, minimalist website design with a polished finish that optimises user experience (UX) through intuitive navigation, clear messaging, and effective call-to-actions (CTAs). Meeting client needs we created an entirely customised content management system (CMS), allowing the client convenient access to adjusting their extensive range of products without our assistance. By incorporating responsive design and accessibility best practices, we ensured the website was optimised for all devices and user preferences. The team at emd:digital delivered a website that was both sophisticated and a delight to experience, whilst bringing the clients brand into the modern era.