Openway Food Co.
Openway Food Co. is an Australian-owned company leading the growth of better-for-you food brands. Home to Table of Plenty, Red Tractor, and Keep It Cleaner, Openway focuses on making healthy, great-tasting food accessible through collaboration, innovation, and care for people and planet.
Share Project
Openway Food Co. partnered with emd:digital to create a fresh, modern website that reflects who they are – a forward-thinking, Australian-owned food company dedicated to making healthy, great-tasting food accessible to everyone.
With a strong portfolio of brands including Table of Plenty, Red Tractor, and Keep It Cleaner, Openway needed a digital presence that felt professional yet approachable – modern and credible without leaning too corporate.
emd:digital designed and developed a new site that captures that balance, combining clear structure, confident tone, and a clean, contemporary aesthetic that lets their purpose shine.
Objective
Openway’s previous online presence didn’t reflect its evolving identity or the calibre of its brands.
As a fast-growing FMCG group built on transparency, collaboration, and innovation, the business needed a digital home that would communicate its values, showcase its brands, and act as a trusted platform for partners and investors alike.
The goal was to design something that felt modern and professional but still warm, human, and authentic – a space that inspires confidence without the rigidity of a typical corporate site.
The Solution
emd:digital developed a full website design and build that translates Openway’s brand narrative into a clean, engaging digital experience.
A fresh visual system uses plenty of white space, organic textures, and subtle motion to balance professionalism with approachability. The design cues – from ingredient close-ups to natural lifestyle imagery – create a sense of health and vitality, reinforcing the brand’s purpose:
Making healthy food central to our shared future.
Every page was crafted with clarity in mind – from the structured “Our Brands” hub to the sustainability section highlighting Openway’s B Corp certification and community partnerships with Foodbank and Thankful for Farmers.
The end result is a site that feels grounded, transparent, and forward-looking – just like the business itself, capturing the brand’s purpose and professionalism while feeling fresh, modern, and alive.
It unites multiple brands and business divisions under one clear, cohesive identity – balancing corporate credibility with the energy of a health-focused company that’s shaping the future of food.
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