Openway Food Co.
Openway Food Co. is an Australian-owned company leading the growth of better-for-you food brands. Home to Table of Plenty, Red Tractor, and Keep It Cleaner, Openway focuses on making healthy, great-tasting food accessible through collaboration, innovation, and care for people and planet.
Share Project
Openway Food Co. partnered with emd:digital to create a fresh, modern website that reflects who they are – a forward-thinking, Australian-owned food company dedicated to making healthy, great-tasting food accessible to everyone.
With a strong portfolio of brands including Table of Plenty, Red Tractor, and Keep It Cleaner, Openway needed a digital presence that felt professional yet approachable – modern and credible without leaning too corporate.
emd:digital designed and developed a new site that captures that balance, combining clear structure, confident tone, and a clean, contemporary aesthetic that lets their purpose shine.
Objective
Openway’s previous online presence didn’t reflect its evolving identity or the calibre of its brands.
As a fast-growing FMCG group built on transparency, collaboration, and innovation, the business needed a digital home that would communicate its values, showcase its brands, and act as a trusted platform for partners and investors alike.
The goal was to design something that felt modern and professional but still warm, human, and authentic – a space that inspires confidence without the rigidity of a typical corporate site.
The Solution
emd:digital developed a full website design and build that translates Openway’s brand narrative into a clean, engaging digital experience.
A fresh visual system uses plenty of white space, organic textures, and subtle motion to balance professionalism with approachability. The design cues – from ingredient close-ups to natural lifestyle imagery – create a sense of health and vitality, reinforcing the brand’s purpose:
Making healthy food central to our shared future.
Every page was crafted with clarity in mind – from the structured “Our Brands” hub to the sustainability section highlighting Openway’s B Corp certification and community partnerships with Foodbank and Thankful for Farmers.
The end result is a site that feels grounded, transparent, and forward-looking – just like the business itself, capturing the brand’s purpose and professionalism while feeling fresh, modern, and alive.
It unites multiple brands and business divisions under one clear, cohesive identity – balancing corporate credibility with the energy of a health-focused company that’s shaping the future of food.
Need a better digital footprint?
We'd love to hear from you
Provide some details below and we'll get in touch with you
We have received your enquiry and will be in touch shortly.