Keep it Cleaner

Keep it Cleaner Food creates bold, better-for-you snacks, protein and pantry products made to fuel busy lives with flavour, fun and simplicity.

In Development

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Client Industry

Commercial

Overview

Keep it Cleaner partnered with emd:digital to create a fun, clean and youthful website that reflects the brand’s energy and bold personality. The goal was to design a digital experience that feels lively, confident and modern, bringing their better-for-you product range to life in a way that feels fresh and unmistakably KIC.

Services

Strategy

Web Design

Web Development

Objective

The previous digital presence wasn’t capturing the playful, flavour-forward spirit of Keep it Cleaner Food. The brand needed a site that felt youthful without being juvenile, bold without being messy, and health-driven without leaning into the predictable tropes of the wellness space. The challenge was to build a clean, intuitive structure while letting the cheeky tone of voice and vibrant visual language shine.

The Solution

emd:digital designed and developed a modern, personality-led website that balances clarity with character. The interface is clean and minimal, supported by bold typography, vibrant accents and confident copy that matches the brand’s cheeky, upbeat tone. The product range is presented in a simple, scroll-friendly layout that keeps navigation intuitive while letting the brand voice stand out through short slogans, playful moments and energetic messaging sourced from the content provided.

The new Keep it Cleaner website captures the brand’s youthful, feel-good personality while delivering a polished and easy browsing experience. It brings structure to a fast-growing product range, gives the brand a refreshing digital identity and creates an online presence that feels fun, modern and unmistakably KIC. The design now reflects exactly how the brand shows up on shelf: bold, bright and unapologetically full of flavour.

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