Carsales Media House

Australia's undisputed leader in the automotive industry established a media and advertising platform for advertisers to connect brands with their customers on a deeper level. By combining people, products, innovation and tech, carsales were able to offer unique solutions and points of difference. Uniting platforms, data and insights, carsales mediahouse combined contextual and audience based solutions to ensure they're reaching the right audience, in the right place, with a high degree of accuracy.

In Development

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Client Industry

Commercial

Overview

emd:digital partnered with carsales mediahouse to craft a user-centric website built on Webflow. The website seamlessly aligns with the established carsales brand identity, ensuring a cohesive online experience. Our primary focus was on user experience. By prioritising clear navigation and intuitive design, the website effectively showcases the key features of the carsales mediahouse product suite. This allows advertisers and media agencies to easily discover the solutions that best meet their advertising needs.

Services

Strategy

Web Design

Web Development

Objective

The objective of the new carsales mediahouse website was to bridge the gap between automotive advertisers and media agencies and the innovative solutions offered by carsales mediahouse. We planned to achieve this by crafting a user-centric website that clearly communicates the value proposition of their new product suite.

The Solution

The result of our collaboration with carsales mediahouse was a responsive and elegant web platform built using Webflow. This new platform prioritises a seamless user experience across all devices, ensuring that advertisers and media agencies can easily access information regardless of how they choose to browse. To further enhance user engagement, the website incorporates subtle animations. These animations were meticulously built to align seamlessly with carsales mediahouse's brand messaging and product information. This subtle touch adds a layer of sophistication and dynamism to the user experience, without detracting from the clarity of the information presented.

Overall, the website effectively balances visual appeal with clear communication, allowing advertisers and marketing professionals to explore carsales mediahouse's innovative advertising solutions with ease.

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