FAQ

We work best with established organisations that see their website as a strategic asset rather than a marketing afterthought. Our clients are typically growing businesses or professional teams who need clarity, structure, and long-term alignment, not just a visual refresh.

We’re not a volume studio focused on quick or low-cost builds. If the primary goal is speed over strategy, or a minimal template-based solution, we may not be the right partner.

You’re likely ready if your current website no longer reflects your credibility, supports growth, or aligns with your positioning. If internal stakeholders are aligned on the need for improvement and prepared to collaborate, that’s usually a strong indicator.

We prioritise structure and clarity before visuals. Our process combines strategy, considered design, and Webflow development into one cohesive framework, ensuring the final result performs as well as it looks.

Design decisions are more effective when grounded in clear objectives and information architecture. Starting with structure ensures the website supports business goals rather than simply presenting content attractively.

Our process typically includes discovery, strategic planning, sitemap development, wireframing, visual design, Webflow development, testing, and launch support. Each stage is structured to reduce ambiguity and ensure alignment.

Successful projects require collaboration. We guide the process clearly, but input around goals, feedback, and content is essential to ensure the final outcome reflects your organisation accurately.

We use structured milestone reviews to consolidate feedback efficiently. This helps avoid conflicting input and ensures decisions are made with clarity.

emd:digital is suited to organisations choosing a considered website investment rather than a quick build. Project scope and complexity influence pricing, and clear proposals are provided upfront following discovery.

Cost is typically shaped by complexity, integrations, content requirements, functionality, and scale. Clear objectives and well-defined scope allow for more accurate budgeting.

Strategic projects involve deeper planning, structural thinking, and performance considerations. This upfront clarity reduces long-term rework and supports sustained growth.

Yes. In some cases, phased delivery can be appropriate. We’ll advise on what makes sense based on business priorities and long-term objectives.

Webflow allows us to deliver secure, performant, and scalable websites without plugin dependency. It also provides clients with an intuitive CMS for ongoing content management.

Yes. We regularly work with CRM systems, marketing platforms, analytics tools, and other third-party services. Integration requirements are defined early to ensure technical feasibility.

Performance is considered throughout design and development. We prioritise clean structure, efficient asset management, and scalable frameworks to maintain speed and stability.

Accessibility is considered as part of our design and development standards. Where compliance requirements exist, these are addressed during planning and implementation.

SEO fundamentals are built into the structure and content hierarchy from the outset. This includes semantic structure, performance considerations, and scalable CMS architecture.

Launch is not the end of the process. We provide guidance, support, and optional ongoing optimisation depending on client needs.

Yes. Many clients engage us for continued refinement, SEO, and performance improvements. Support arrangements are tailored to long-term goals.